Instagram hosted 400+ up-and-coming Instagram stars at their 3rd annual Instabeach. I wanted to make Instabeach feel fresh, with an upleveled, chic aesthetic, while still resonating with the target teen and young adult audience. The cool, retro Miami vibe provided that boutique-level finish, while staying fun and youthful through bold colors and playful accents—like the pat of pink flamingos in the planter box. The color palette was created specifically for the event, with Pantone’s 2019 color of the year, Living Coral, taking center stage. And, a custom art deco pattern subtly permeated the design of event, from scenic elements, to the graphics on the walls and the directional signage, tying it all together with a polished, cohesive look.
Created while working with Manifold.